1972 - 2000s
Must de Cartier
Le Must de Cartier was born from a simple idea: that the objects we carry every day should possess the same beauty and intention as the jewels we treasure. Introduced in the 1970s, the collection marked a new chapter for the Parisian Maison, translating Cartier's century of artistry into silk scarves, leather goods, writing instruments, and objets d'art that could accompany the rituals of daily life.
The name itself is telling. In French, le must suggests something indispensable, a thing of such enduring appeal that it becomes essential. Rich with the House's recurring motifs, from heraldic emblems and exotic fauna to tales of exploration and romance, each piece reflects Cartier's fascination with history, travel, and the decorative arts.